Tips for Writing your SOP for Canadian Immigration: no 1

Recently, on IELTS9PRO we have been receiving a lot of Statement of Purpose letters (SOP) to proofread and comment on. One thing which immediately sprang to mind when reading those was that almost no one had written anything to answer the basic question, why?. Why Canada, why that uni, and why that course? So, watch the vid and you will see what I mean. Disclaimer: fair use for the websites I mention.